The Influence of Service Quality on Aircraft’s Brand Image in Bandung, Indonesia

Bob Foster
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Bob Foster: Universitas Informatika Dan Bisnis Indonesia, Bandung, Indonesia

Journal of International Business Research and Marketing, 2018, vol. 3, issue 5, 19-24

Abstract: This study aims to measure the effect of service quality on domestic aircraft companies in accordance with the improvement of the corporate’s image. The population in this study is domestic passengers. In collecting data from 250 respondents, this study uses the Non-Random Sampling technique. The analysis method of this study is regression analysis. The result shows that there is the influence of service quality on the brand image of domestic aircraft. The implications of this study indicate that the improvement of service quality provides a positive image for local aircraft companies.

Keywords: Service quality; Brand image; Domestic airplane passengers (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:jibrme:v:3:y:2018:i:5:p:19-24

DOI: 10.18775/jibrm.1849-8558.2015.35.3003

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