Developing Intercultural Communication Competencies Using Various Learning Methods at a Media Communications Study Programme

Tijana Vukic, Marijana Zelenik and Tatjana Welzer
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Tijana Vukic: Juraj Dobrila Universtiy of Pula, Faculty of Interdisciplinary, Italian and Cultural studies, Study of Culture and Tourism, Croatia
Marijana Zelenik: University of Maribor, Faculty of Electrical Engineering and Computer Science, Media Communication Study, Slovenia
Tatjana Welzer: University of Maribor, Faculty of Electrical Engineering and Computer Science, Media Communication Study, Slovenia

Journal of International Business Research and Marketing, 2019, vol. 4, issue 6, 15-28

Abstract: Various previous researchers of journalism and media communication education demonstrated the necessity and importance for media workers to be competent in intercultural communication (IC). Slovenian researchers do not discuss these topics, and IC themes are withal mostly part of a non- obligatory courses where usual teaching and learning methods are applied. To examine the effectiveness and usefulness of different teaching/learning methods in developing students’ intercultural communication competencies, an educational intervention research was suitable, as the method is being useful mostly to solve pragmatic issues. Additionally, the study aimed at determining outgoing students’ intercultural communication competencies (ICC) – knowledge, skills, attitudes, and awareness through their cognitive, affective and behavioural dimensions. Two theoretical approaches were used – one stating that ICC are developed by learning on the ground of our innate predispositions and character and the behavioural perspective. This qualitative-evaluative research was conducted within the International and Intercultural Communication course at the first year of Graduate Study of Media Communications at the University of Maribor. It was a trilingual intercultural situation where learning activities such as role-playing, pantomime, case studies, simulations, individual exploration, and reflection were implemented, since students were not used to them. Participatory observation, semi-structured interviews, qualitative questionnaires, evaluation of class activities and a final exam were used as main research methods. Even though the group adapted very soon, the nonverbal activities were most demanding, and individual activities at home the least accomplished. Although they had theoretical knowledge, experience in public speaking, proactivity and self-reflection skills at basic level, their abstract thinking skills, self-awareness and adaptation were medium. However, they showed a great deal of persistence and creativity as a part of a collaborative and cooperative activities. Therefore, focusing on the learning activities stimulating students’ ICC as a part of a real intercultural situation in journalism and mass communication (JMC) education is recommended.

Keywords: Educational intervention; Intercultural communication competency; Journalism and media communication education; Learning methods; Teaching methods; Class activities (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:jibrme:v:4:y:2019:i:6:p:15-28

DOI: 10.18775/jibrm.1849-8558.2015.46.3002

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