The Impact of Social Responsibility Vision and Strategy on Successful Corporate Operations

Anton Persic and Mirko Markic
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Anton Persic: Zavarovalnica Triglav, Slovenia
Mirko Markic: University of Primorska, Slovenia

Managing Global Transitions, 2013, vol. 11, issue 1 (Spring), 27-40

Abstract: The aim of our research was to study the impact of social responsibility vision and strategy on successful corporate operations by taking into consideration the completeness and co-independence of socially responsible conduct, as well as following the principles and components of social responsibility on an organization’s sustainable development. Familiarization with an organization’s strategy allows us to fulfil the company’s vision and achieve its goals. The data and information were gathered using the quantitative research method, by means of a questionnaire, which was distributed among 759 large andmedium-sized organisations in the market services sector in the Republic of Slovenia.We have identified that there is a direct impact of fulfilling the vision, strategy, and co-independence between social responsibility factors on successful corporate operations, in particular on the revenue (p = 0.017), profit (p = 0.003), and operational economy (p = 0.019). Research results provide theoretical as well as practical benefits for everyone involved with the planning, implementation and control of sustainable development, as well as socially responsible conduct within the organization.

Keywords: social responsibility; operational success; sustainable development; market services (search for similar items in EconPapers)
JEL-codes: L80 M11 M14 Q01 (search for similar items in EconPapers)
Date: 2013
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