Relationship between Impulsivity, Value Orientations and Impulsive Buying

Katarina Sokic, Darija Korkut and Aljosa Sestanovic
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Katarina Sokic: Effectus, Croatia
Darija Korkut: Effectus, Croatia
Aljosa Sestanovic: Effectus, Croatia

Managing Global Transitions, 2020, vol. 18, issue 3 (Fall), 195-210

Abstract: The aim of this study was to examine the role of impulsivity and value orientations in impulsive buying on a convenience sample from the City of Zagreb, ages ranged from 20 to 55 years. A Barratt impulsivity scale, Buying Impulsivity Scale, and Value Orientation Scale was administered. The result showed that impulsive buying is associated with attention, motor and non-planning impulsivity. Also, the results have revealed a positive association between impulsive buying tendencies and hedonistic value orientation. Hierarchical regression analysis showed that motor and non-planning impulsivity, but not attention impulsivity, positively predict impulsive buying tendencies. Additionally, impulsivity and value orientations explained 35% of the variance in impulsive buying tendencies. The results suggest that impulsive buying behavior is primarily associated with a hedonistic value orientation.

Keywords: impulsivity; value orientations; impulsive buying (search for similar items in EconPapers)
JEL-codes: A13 D12 D87 D91 (search for similar items in EconPapers)
Date: 2020
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DOI: 10.26493/1854-6935.18.195-210

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