Qualitative Analysis of the Digital Marketing Influence on the Behaviour of the Organizational Consumer

Contantin Sasu and Daniela Ichim
Additional contact information
Contantin Sasu: Alexandru Ioan Cuza University, Romania
Daniela Ichim: Alexandru Ioan Cuza University, Romania

Management, 2016, vol. 11, issue 2, 171-184

Abstract: The aim of the present study is to try to understand the behaviour of the organisational consumers in the online environment. We have attempted to identify specific activities undertaken in the online acquisition process by the persons responsible for purchasing within the companies located in Iasi district (Romania). The results obtained within this preliminary analysis, using a sample of 15 persons so far, show that the internet is used especially for informing and placing the orders, and less for the actual payment and contacting of potential suppliers.

Keywords: IT&C technologies; online environment; organizational consumer behaviour; Web sites (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.fm-kp.si/zalozba/ISSN/1854-4231/11_171-184.pdf full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mgt:youmng:v:11:y:2016:i:2:p:171-184

Ordering information: This journal article can be ordered from
http://www.mng.fm-kp.si

Access Statistics for this article

Management is currently edited by Klemen Kavcic

More articles in Management from University of Primorska, Faculty of Management Koper Contact information at EDIRC.
Bibliographic data for series maintained by Alen Jezovnik ().