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Impression Management in Social Media: The Example of LinkedIn

Joanna Paliszkiewicz and Magdalena Madra-Sawicka
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Joanna Paliszkiewicz: Warsaw University of Life Sciences, Poland
Magdalena Madra-Sawicka: Warsaw University of Life Sciences, Poland

Management, 2016, vol. 11, issue 3, 203-212

Abstract: Nowadays, the relationships are often initiated and maintained in online environments, the formation and management of online impressions have gained importance and become the subject of numerous studies. The impression management is a conscious process in which people attempt to influence the perceptions of their image. They do it by controlling and managing information presented in social media. The presentation of identity is the key to success or failure for example in business life. In the article, the critical literature review related to impression management in social media is described. The example of the way of self-presentation in LinkedIn is presented. The future directions are indicated.

Keywords: social media; impression management; LinkedIn; social networks (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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