The Expansion of the Brand through the Establishment of the Mobile Kitchen System

Tina Vukasovic, Bojana Korez and Sonja Porekar Petelin
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Tina Vukasovic: International School for Social and Business Studies and University of Primorska, Slovenia
Bojana Korez: Vocational School for Gastronomy and Tourism Maribor, Slovenia
Sonja Porekar Petelin: Vocational School for Gastronomy and Tourism Maribor, Slovenia

Management, 2018, vol. 13, issue 1, 19-31

Abstract: Vocational education tends to offer not only theoretical knowledge but also mostly practical skills and experience in the specific educational field. The school permanently looks for innovative ways of gaining knowledge. The mobile kitchen is one of the projects which would set the teaching and learning process out of the save school environment into the real life situations. By carrying out the research among the students of the school, we tried to find out how the mobile kitchen establishment would affect the knowledge management and other school activities. The results of the research are the basis for creating the meals and products offer of the mobile kitchen. The results of the survey show that there exists a considerable interest for the mobile kitchen establishment. Based on this new model, SŠGT Maribor would be defined as a new brand on the market offering its products and services under the unified logo and corporate image.

Keywords: marketing; marketing mix; brand; knowledge management; mobile kitchen (search for similar items in EconPapers)
Date: 2018
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DOI: 10.26493/1854-4231.13.19-31

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