Challenges of Globalisation in the World Pharmaceutical Industry

Dragan Kesic

Management, 2007, vol. 2, issue 2, 151-166

Abstract: The world pharmaceutical industry has been steadily consolidating in the last couple of years. There are significant processes of oligopolisation. Intensive globalisation processes, increasing competitiveness, changes in competitors and the fight for global markets and customers create new demands and challenges for the top management of pharmaceutical companies which require new management approaches. We may estimate that strategic alliansing in the world pharmaceutical industry will continue to take place. Knowledge of modern, advanced management skills, which need to emphasize primarily marketing and strategic components are according to our estimation, key priorities to assure the sustainable growth, development and business competitiveness of a particular pharmaceutical company.

Keywords: pharmaceutical industry; globalisation; oligopolisation; marketing; management (search for similar items in EconPapers)
Date: 2007
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