Building Corporate Reputation through Corporate Governance

Cedomir Ljubojevic and Gordana Ljubojevic
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Cedomir Ljubojevic: Faculty for Service Management Doboj, Bosnia and Herzegovina
Gordana Ljubojevic: Higher School of Professional Business Studies Novi Sad, Serbia

Management, 2008, vol. 3, issue 3, 221-233

Abstract: The authors of the article deal with mutual relations of corporate governance and corporate reputation. The aim of this paper is to show that corporate governance design is in the function of better corporate reputation and to test the perceived relation between corporate governance and corporate reputation. The research expect to show: the necessity for integration of corporate strategy into business strategy (this issue will be even more present in the future) and to prove the opinion of consumers and corporations who claim that corporate governance is a necessity for corporate reputation development.

Keywords: corporate governance; reputation; competitive advantage (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (5)

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http://www.fm-kp.si/zalozba/ISSN/1854-4231/3_300-302.pdf abstract in Slovene (application/pdf)

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