Influence of User Experience on Successfulness of E-Business

Roman Broz and Viktorija Sulcic
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Viktorija Sulcic: University od Primorska, Slovenija

Management, 2009, vol. 4, issue 2, 149-168

Abstract: E-business is becoming an ever more important part of modern economy in respect of its wide use as well as its extent. Technology by itself is not sufficient for success, its implementation and content are even more important. That is the subject of the user experience studies. This work discusses successfulness of e-business with regard to user experience in its use. As a research method an internet survey has been used. Data analysis results show that preceding experience importantly influences inclination towards the further use of e-business. As part of the research results the classification of factors important for shaping user experience is stated, as well as propositions for improvement of existing e-business implementations.

Keywords: e-business; user experience; usability; survey; key factors; user interface (search for similar items in EconPapers)
Date: 2009
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http://www.fm-kp.si/zalozba/ISSN/1854-4231/4_193-195.pdf abstract in English (application/pdf)

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