Cues of Nonverbal Communication and Persuasiveness of the Individual

Marija Paladin
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Marija Paladin: Slovenian Railways, Slovenia

Management, 2010, vol. 5, issue 3, 261-277

Abstract: Beside verbal messages there are also very important non-verbal cues. We trust them more than verbal ones. One of the functions of nonverbal communication is persuasion. Past studies have found that eye contact, dress style, certain vocalic characteristics and some types of touch used by the persuader affect the persuasiveness of the individual. Our survey showed that participants believe that for someone who wants to be persuasive it is important how he/she provides the information. Opinions about cues of non-verbal communication that may have an impact on persuasiveness are influenced by different factors. The results of our survey showed some interesting differences compared to previous research.

Keywords: nonverbal communication; persuasion; mimics; touch; appearance; vocalic features (search for similar items in EconPapers)
Date: 2010
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http://www.fm-kp.si/zalozba/ISSN/1854-4231/5_297-299.pdf abstract in English (application/pdf)

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