Economic Factors for Televison Programme Rating in Slovenia

Matjaz Dodic and Bojan Nastav
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Matjaz Dodic: TV Sponka, Slovenia
Bojan Nastav: University of Primorska, Slovenia

Management, 2011, vol. 6, issue 3, 245-261

Abstract: Factors that influence televison programme rating can be divided into environment, outer factors and internal factors of televison programmes. In this paper we apply the regression analysis to study the influence of the number of unemployed, inflation rate, average salary, consumers’ trust, households’ financial status in the past 12 months and the economic state in Slovenia on rating of national, commercial and other televison programmes in Slovenia in the 2000–2009 period. The results show that inflation, unemployment, average salary and economic state have a positive effect, whereas consumers’ trust and households’ financial status in the past 12 months have a negative impact on rating. The e xplanatory power of the models is relatively low. In order to study the topic further research, focusing (also) on factors not included in the analysis (e. g. culture) and internal factors of televison programmes, is needed.

Keywords: televison programme; rating; factors of TV rating; Slovenia (search for similar items in EconPapers)
Date: 2011
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http://www.fm-kp.si/zalozba/ISSN/1854-4231/6_307-309.pdf abstract in English (application/pdf)

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