Market Branding of Slovenian Gazelles

Gabrijel Devetak and Riko Novak
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Gabrijel Devetak: Faculty of Commercial and Business Sciences
Riko Novak: Faculty of Commercial and Business Sciences

Management, 2012, vol. 7, issue 3, 191-204

Abstract: The purpose of the article is to show the global marketing activities, guidelines and management decisions for international business of Slovenian gazelles. The survey was conducted on a sample of 230-s Slovenian gazelles that have been included in the list of 500 fastest growing companies in Slovenia in previous years (2007, 2008, 2009 and 2010). They are also involved in the selection of ‘Best Fast Growing Company or a Gazelle.’ Slovenian gazelles use the internationalization for many reasons (saturation of the domestic market, lack of demand in the domestic market, etc.). Findings presented in this article may serve Slovenian gazelle in the decision of how to enter a foreign market, in the selection of the initial steps and the comparison of the existing market models used in the company.

Keywords: globalization; gazelles; management; marketing activities (search for similar items in EconPapers)
Date: 2012
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http://www.fm-kp.si/zalozba/ISSN/1854-4231/7_191-204.pdf full text in Slovene (application/pdf)
http://www.fm-kp.si/zalozba/ISSN/1854-4231/7_271-273.pdf abstract in English (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:mgt:youmng:v:7:y:2012:i:3:p:191-204

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