The role of city promotion in the regeneration of Manchester

Júlia A. Nagy

Eszak-magyarorszagi Strategiai Fuzetek, 2013, vol. 10, issue 1, 94-115

Abstract: In the last two decades, it has been an increasing interest in using city promotion as a tool for creating city image in order to keep up with the competition for attracting investment to the cities. Therefore, the city promotion became a significant instrument and the increasing use of it has meaningful effects on regeneration. In the case of Manchester as a city region there is still a question of territorial governance coherency which does play an important role in the construction of city brand and identity which could be promoted in the competition with other cities from UK, Europe or the world. Therefore, the aim of this study is to research about and examines those methods and attitudes which influence the process of city promotion and to explore the extent these contribute to the regeneration of Manchester as a city region.

Keywords: city promotion; urban regeneration; branding; city region; Manchester (search for similar items in EconPapers)
JEL-codes: L83 R11 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mic:esfjrn:v:10:y:2013:i:1:p:94-115

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