EconPapers    
Economics at your fingertips  
 

E-commerce in Hungary: A Market Analysis

Szabolcs Nagy ()

Theory Methodology Practice (TMP), 2016, vol. 12, issue 02, 25-32

Abstract: E-commerce is on the rise in Hungary, with significantly growing numbers of customers shopping online. This paper aims to identify the direct and indirect drivers of the double-digit growth rate, including the related macroeconomic indicators and the Digital Economy and Society Index (DESI). Moreover, this study provides a deep insight into industry trends and outlooks, including high industry concentration and top industrial players. It also draws the profile of the typical online shopper and the dominant characteristics of online purchases. Development of e-commerce is robust, but there is still plenty of potential for growth and progress in Hungary.

Keywords: e-commerce; market analysis; DESI; online shopping; online shopper; Hungary; retail (search for similar items in EconPapers)
JEL-codes: M31 L81 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2) Track citations by RSS feed

Downloads: (external link)
http://tmp.gtk.uni-miskolc.hu/volumes/2016/02/TMP_2016_02_03.pdf (application/pdf)

Related works:
Working Paper: E-commerce in Hungary: A Market Analysis (2018) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mic:tmpjrn:v:12:y:2016:i:02:p:25-32

Access Statistics for this article

Theory Methodology Practice (TMP) is currently edited by Zoltan Bartha

More articles in Theory Methodology Practice (TMP) from Faculty of Economics, University of Miskolc Contact information at EDIRC.
Bibliographic data for series maintained by ().

 
Page updated 2020-08-02
Handle: RePEc:mic:tmpjrn:v:12:y:2016:i:02:p:25-32