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Challenges in Measuring International Strategic Performance in Professional Team Sports - Two Case Studies from Hungary

Miklós Kozma () and Annamária Kazai Ónodi ()
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Miklós Kozma: Corvinus University of Budapest
Annamária Kazai Ónodi: Corvinus University of Budapest

Theory Methodology Practice (TMP), 2017, vol. 13, issue 01, 85-96

Abstract: We analysed the key strategic challenges in measuring performance of professional sports clubs in international context by using the case study methodology. The analysis of the examined handball and football clubs revealed that domestic success is a weak indicator of international success. Also, the occasional surge in international revenues is challenging to translate into a sustainable flow of revenues. Moreover, through a strategically driven process the social benefits of clubs services can become relevant to international markets. We argue that the findings from the professional sports sector can be transferable to other business fields in terms of the complex relationships between the analysed performance drivers.

Keywords: sport; strategy; case study; performance measurement; internationalisation (search for similar items in EconPapers)
JEL-codes: M16 M49 (search for similar items in EconPapers)
Date: 2017
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