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Internationalisation of Polish and German Furniture Manufacturers - Comparison of Different Internationalisation Paths

Ireneusz Janiuk (), Natalia Ribberink () and Miroslaw Jarosinski ()
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Ireneusz Janiuk: BIALYSTOK UNIVERSITY OF TECHNOLOGY
Natalia Ribberink: HAMBURG UNIVERSITY OF APPLIED SCIENCES
Miroslaw Jarosinski: WARSAW SCHOOL OF ECONOMICS

Theory Methodology Practice (TMP), 2017, vol. 13, issue 01, 97-108

Abstract: The papers aims to analyse the key drivers for internationalisation in furniture industry by taking into consideration the cross-border activities of selected furniture manufacturers in Poland and Germany in comparison. The results show some similarities in internationalisation strategy design of selected furniture manufacturers in both countries. Export tends to be the predominant foreign market entry mode, and major motives to internationalise tend to have a reactive nature. There are some differences with regard to manufacturing location decisions, whereby the general assumption is confirmed that certain manufacturers are in a more advantageous position by concentrating their production at home.

Keywords: internationalisation; firm performance; furniture industry; firm behavior; cross-country comparison (search for similar items in EconPapers)
JEL-codes: F23 D22 L22 L25 L68 (search for similar items in EconPapers)
Date: 2017
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