Innovation Cooperation: Buyer-Supplier Relations

Adrienn Papp ()
Additional contact information
Adrienn Papp: University of Miskolc

Theory Methodology Practice (TMP), 2019, vol. 15, issue 01, 67-74

Abstract: The business marketing literature of the past few years has mostly examined business relationships on a value basis. In addition to the strategic importance of relationships with customers, cooperation with suppliers is also a priority. Relationships have shifted from aggressive, competitive, superficial relationships with many suppliers to long-term partnerships with fewer suppliers. Using two-step research – a case study and questionnaire survey conducted in Hungary – this paper examines how the extent of the buyer's contribution affect the success of the innovation market and how this depends on the supplier's innovation value.

Keywords: innovation; cooperation; supplier-buyer relationship; innovation value of supplier (search for similar items in EconPapers)
JEL-codes: L14 M11 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://tmp.gtk.uni-miskolc.hu/volumes/2019/01/TMP_2019_01_07.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mic:tmpjrn:v:15:y:2019:i:01:p:67-74

Access Statistics for this article

Theory Methodology Practice (TMP) is currently edited by Zoltan Bartha

More articles in Theory Methodology Practice (TMP) from Faculty of Economics, University of Miskolc Contact information at EDIRC.
Bibliographic data for series maintained by ().