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Innovation Cooperation: Buyer-Supplier Relations

Adrienn Papp ()
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Adrienn Papp: University of Miskolc

Theory Methodology Practice (TMP), 2019, vol. 15, issue 01, 67-74

Abstract: The business marketing literature of the past few years has mostly examined business relationships on a value basis. In addition to the strategic importance of relationships with customers, cooperation with suppliers is also a priority. Relationships have shifted from aggressive, competitive, superficial relationships with many suppliers to long-term partnerships with fewer suppliers. Using two-step research – a case study and questionnaire survey conducted in Hungary – this paper examines how the extent of the buyer's contribution affect the success of the innovation market and how this depends on the supplier's innovation value.

Keywords: innovation; cooperation; supplier-buyer relationship; innovation value of supplier (search for similar items in EconPapers)
JEL-codes: L14 M11 (search for similar items in EconPapers)
Date: 2019
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