Pharmaceutical Market(ing): Theory and Reality

Stevan Vasiljev () and Darko Pantelic ()
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Stevan Vasiljev: University of Novi Sad
Darko Pantelic: University of Novi Sad

Theory Methodology Practice (TMP), 2010, vol. 6, issue 02, 85-91

Abstract: The pharmaceutical market represents one of the most dynamic and controversial markets. Its specific features are rooted in the specific nature of its products and in the complex interests of the main constituents of market demand. Finding ways to improve marketing practice in the pharmaceutical sector lie in understanding marketing theory and best practice logic and comparing it with on-going everyday practice. Sensitive circumstances of using pharmaceuticals, their potential for abuse and harm, as well as a high level of public scrutiny make pharmaceuticals one of the most challenging practices.

Keywords: pharmaceutical; marketing; marketing; customers; market; analysis; market; trends (search for similar items in EconPapers)
JEL-codes: I19 M31 M37 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

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