Web 2.0 Technologies in Internal and External Communications in the Banking Sector

Marton Sakal (), Predrag Matkovic () and Pere Tumbas ()
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Marton Sakal: University of Novi Sad
Predrag Matkovic: University of Novi Sad

Theory Methodology Practice (TMP), 2011, vol. 7, issue 02, 87-97

Abstract: In a setting where the market-based economy is gradually yielding to a network-based economy, and social and economic relations are increasingly based on networking, banks are not exempt from changes brought about by developments in ICT and the Internet permeating every pore of social and economic life. Over the past few years, Web 2.0 technologies have made a significant impact on internal and external information flow in banking organizations, changing their analogue nature into digital, through blogs, wikis, multimedia sharing and social networking sites.Key words: financial institutions, banking sector, Web 2.0, blogs, wikis, multimedia sharing, social networking, Web 2.0 applications/services.

Keywords: financial institutions; banking sector; Web 2.0; blogs; wikis; multimedia sharing; social networking; Web 2.0 applications/services (search for similar items in EconPapers)
JEL-codes: M39 O33 O39 (search for similar items in EconPapers)
Date: 2011
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