The Social Problem Sensitivity of the Hungarian Population and Their Social Marketing Sensitivity

István Piskóti ()
Additional contact information
István Piskóti: University of Miskolc

Theory Methodology Practice (TMP), 2012, vol. 8, issue 01, 59-67

Abstract: This study moves beyond the institutional approach to social marketing, interpreting social marketing as an integrated model and practice, with the objective of providing more complex solutions to social problems and promoting the achievement of social objectives. The research program, which has been in progress for two years, interprets social marketing as being a form of stakeholder management shaping behaviours acting along value communities. An empirical representative questionnaire inquiry is introduced that assesses sensitivity, undertaking activities and feeling of responsibility of Hungarian citizens towards social problems. This study also analyses the connections between the importance of values, problem-relatedness, individual responsibility, information gathering

Keywords: Social problem identification; value community; stakeholder management; integrated social marketing; theory of reasoned-action; theory of planned-behaviour (search for similar items in EconPapers)
JEL-codes: M30 M38 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://tmp.gtk.uni-miskolc.hu/volumes/2012/01/TMP_2012_01_09_Piskoti_Istvan.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mic:tmpjrn:v:8:y:2012:i:01:p:59-67

Access Statistics for this article

Theory Methodology Practice (TMP) is currently edited by Zoltan Bartha

More articles in Theory Methodology Practice (TMP) from Faculty of Economics, University of Miskolc Contact information at EDIRC.
Bibliographic data for series maintained by ().