Transnational Marketing Journal

2013 - 2022

Current editor(s): TBC

From Oxbridge Publishing House, UK
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Volume 10, issue 1, 2022

Editorial: Marketing after COVID-19:Crisis adaptation, innovation and sustainable technological advances pp. 1-3

Katia Iankova and Pedro Longart

Branding Al Ain as a tourist destination pp. 5-25

Pedro Longart and Katia Iankova

Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM pp. 27-38

Areej Algumzi

Innovative crisis-response through best human resources practices during COVID-19 pp. 39-60

Bharti Pandya and Bistra Boukareva

Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic pp. 61-70

Amaliyah Amaliyah and Aminatus Zakhra

The shifting trend in online buyer's behaviour under the impact of COVID-19 pandemic in Vietnam pp. 71-86

Ha Thu Nguyen, Thuy Dam Luong Hoang and Huy Khanh Nguyen

Social media usage in higher education: Role in marketing and communication during COVID-19 pp. 87-101

Abhishek Shukla and Kamini Bhasin

Slave to sachet economy: Socio-cultural insights pp. 103-118

Hernani Manalo and Ma. Riza Manalo

Revenue management during the COVIDization of the economy pp. 119-138

Radko Radev and Veselina Yankova

Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour pp. 139-153

V.S. Damodharan and K.A. Asraar Ahmed

A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam pp. 155-170

Nam Hoai Nguyen, Quang Van Ngo and Ha Thu Thi Vu

Antecedents of QR code acceptance during Covid-19: Towards sustainability pp. 171-199

K.A. Asraar Ahmed and V.S. Damodharan

Volume 9, issue 3, 2021

Editorial pp. 519

Swati Narula Puri and Poonam Khurana

Effects of COVID-19: Redefining Work from home & Employee Engagement pp. 521-538

Antriksha Negi, Ravinder Pant and Nawal Kishor

Investigating the relationship between Internal Environmental Locus of control and Behaviour towards sustainable apparel: The mediating role of intention to purchase pp. 539-552

Nupur Arora and Parul Manchanda

An Empirical Study of Consumer buying decision and Digital Marketing during COVID-19 Pandemic pp. 553-561

Richa Arora and Richa Nangia

A Demographic Study on the Purchase Pattern of Consumers with respect to Social Learning Theory during COVID-19 times pp. 563-576

Debarati Roy Chowdhury and Sudipta Majumdar

A Study on Changing Role of Investor Behaviour towards Digital Investments – Pre and During COVID-19 Scenarios pp. 577-586

Isha Narula and Kriti Dhingra

Female Director and Agency Cost: Does board gender diversity at Indian corporate board reduce agency conflict? pp. 587-596

Shubhanker Yadav and Miklesh Prasad Yadav

Employee Motivation: An Indian Perspective pp. 597-605

Laxmi Rania, Vibhuti Tyagi and Madhu Arora

Will Online Banking Sustain in Bhutan Post COVID-19? A Quantitative Analysis of The Customer E-Satisfaction and E-Loyalty in The Kingdom of Bhutan pp. 607-624

Shad Ahmad Khan, Ferdinand Epoc, Veer Gangwar, T. Antony A Ligori and Zaid Ahmed Ansari

AI Diagnosis: Rise of AI-Powered Assessments in Modern Education Systems pp. 625-633

Piyush Gupta, Diksha Yadav and Rajdeep Dey

A panoramic perspective of travel and tourism in India during COVID-19 pp. 635-644

Ridhima Sharma and Muskan Arora

Social Networking Sites and Civic Participation: Analyzing the Mediating Role of Online Bridging Social Capital pp. 645-666

Ashmeet Kaur and H.K. Dangi

A Bibliometric Analysis of COVID-19 Across Economics and Business Research Landscape pp. 667-680

Ashish Chandra, Nida and Ruchi Shukla

Impact of Stock Market Volatility on Gold prices during the COVID-19 pandemic pp. 681-692

Garishma Gulyani, Priyanka Gupta and Ramanpreet Singh

Impact of financial attitude on financial management behaviour of retail investors: A COVID-19 perspective pp. 693-708

Sanya Sachdeva, Ashmeet Kaur and Aashu Aggarwal

Volume 9, issue 2, 2021

Management Skills and Growth Strategies in a Post-Pandemic World pp. 181-193

Uday Salunkhe and Bharath Rajan

“Asymmetric Export Volatility Shock Behaviour” of Lower Middle Income (LMI) Countries in South East Asia During COVID-19 Pandemic pp. 195-218

Rohit Malhotra

Consumers in Crisis – Emerging Marketing Challenges pp. 219-238

Uday Salunkhe, Narasimha Murthy and Vijaya Kumar Bhima Rao

Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers pp. 239-251

Karthik S, Kavitha R Gowda and Jayanta Banerjee

A Study on Decision Paralysis in Customers with Special Reference to Placing Order in Restaurant pp. 253-266

Viknesh R, Kavitha R Gowda and Jayanta Banerjee

Digital Marketing Adoption: Determinants, Level of Adoption and Its Impact on Business Performance pp. 267-283

Reema Bhagat and Soundara Rajan R

Measuring the Effectiveness of Social Media in a B2B Scenario in India pp. 285-300

Krishanu Bhattacharyya and Bikash Ranjan Debata

Psychological Empowerment Experiences of Software Professionals in Post Lockdown Information Technology Organisations pp. 301-318

Sunil Kumar R and Harold Andrew Patrick

Digital Payment and Its Growth in the Time of COVID – 19 pp. 319-334

S. Manoharan, Saravanan M.P. and S. Paneerselvam

Workforce Analytics: A Data-Driven Machine Learning Approach to Predict Job Change of Data Scientists pp. 335-349

Sohini Sengupta, Sareeta Mahendra Mugde, Renuka Deshpande and Kimaya Potdar

Relationship between the Constructs of Green Wash, Green Consumer Confusion, Green Perceived Risk and Green Trust Among Urban Consumers in India pp. 351-367

Priti Saxena and Garima Sharma

Cultural Exportation, Digital Distribution, and Penetration of K-Dramas in Turkey pp. 369-389

Musa Khan, Yong-Jin Won and Nilüfer Pembecioğlu

The Impact of Brand Image and Brand Conscious on Perceived Price and Purchase Intention pp. 391-407

Sinan Çavuşoğlu, Bülent Demirağ, Yakup Durmaz and Gül Çıkmaz

Deceptive Tactics Used in Online Shopping pp. 409-426

Seçil Toros

The Impact of Service Climate and Personality Traits on Customer-Oriented Behaviour of Employees pp. 427-446

Bagher Asgarnezhad Nouri

Consumer Entitlement Behaviour in Confucian Culture: Empirical Findings in the Vietnamese Retail Setting pp. 447-467

Minh Duy Vo and Si Van Nguyen

Quality Lists of Marketing Journals: A Critical Appraisal pp. 469-481

Salim Moussa

Branding Process and a Model Proposal for “Şile Gauze” pp. 483-495

M. Yaman Öztek and Nevin Karabıyık Yerden

The Threat of Disreputable Behaviour for Esports Sponsors pp. 495-515

Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa and Pedro Álvaro Pereira Correia

Volume 9, issue 1, 2021

Editorial: Fourth Industrial Revolution Transforming Businesses pp. 1-2

Priya Baguant

Barricades in the Adoption of Block-Chain Technology in Supply Chain Management: Challenges and Benefits pp. 3-16

Pervez Akhtar, Nora Azima and Shahab Ud Din

Influence of Mall Shopping Culture on Online Shopping Preferences: An Emerging Economy Perspective using the Technology Acceptance Model pp. 17-32

Reshma John and Anita Dani

Industry 4.0 and Internal Knowledge Management The case of Corporate Academies in Emilia-Romagna region pp. 33-54

Lucio Poma, Haya Al Shawwa and Concetta Rau

An Empirical Investigation of the Behavior of Investors in the Dubai Financial Market (DFM) pp. 55-62

Bashar Abu Khalaf and Sami Alajani

Bank Selection for SMEs: An Emirati Student Perspective pp. 63-87

Mohamed Bilal Basha, Abid Mahmood Muhammad and Gail AlHafidh

The intervention of artificial intelligence in the recruitment function in UAE’s hospitality industry pp. 89-105

Bharti Pandya and Maryam Mohammed Al Janahi

SME Financing: A UAE Entrepreneur Perspective pp. 107-127

Abid Mahmood Muhammad, Mohamed Bilal Basha and Gail Al Hafidh

Mobile marketing tools in the market of restaurant food delivery services in Ukraine pp. 129-149

Sergiy Spivakovskyy, Tetiana Spivakovska and Katerina Bazherina

Consumer Buying Behaviour towards Organic Food – A Case of UAE pp. 151-165

Mohamed Bilal Basha, Abdul Ghafar, Fazli Wahid, Gail Al Hafidh, Eman Al Shaer and Mohd Farid Shamsudin

Role of gender on Intention to adopt mobile payments among generation Z pp. 167-180

Sonal Purohit and Rakhi Arora