Sustainable Cotton Production in India: A Case Study in Strategic Corporate Social Responsibility

PhD Helen Takacs
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PhD Helen Takacs: International Business and Management Department,Dickinson College, PO Box 1773,Carlisle, PA 17013 USA

International Journal of Business and Social Research, 2012, vol. 2, issue 3, 1-10

Abstract: Cotton is the world’s most widely traded agricultural commodity, but it is also one of the world’s most toxic to grow. In India, the second largest producer of cotton, Zameen Organics Pvt. Ltd. has pioneered a business model of sustainable cotton production that is based on environmental stewardship and concern for the health and equity of farmers engaged in growing cotton. Zameen’s approach to business illustrates the principles of strategic corporate social responsibility, a business approach that leverages a company’s distinctive competencies to address external issues and by which all stakeholders, not just the shareholders, are enriched.

Keywords: Strategic corporate social responsibility; sustainable business; fair trade; India. (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:mir:mirbus:v:2:y:2012:i:3:p:1-10

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