An empirical study on factors influencing consumers’ trust in E-tailers – evidence from India

Monami Banerjee and Dr. Neelotpaul Banerjee
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Monami Banerjee: Ph.D Research Scholar,Department of Management Studies,National Institute of Technology,West Bengal, India
Dr. Neelotpaul Banerjee: Assistant Professor,Department of Management Studies,National Institute of Technology,West Bengal, India

International Journal of Business and Social Research, 2012, vol. 2, issue 7, 46-61

Abstract: An empirical study on factors influencing consumers’ trust in E-tailers – evidence from India

Keywords: E-tailers; India; online; trust; web site. (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:mir:mirbus:v:2:y:2012:i:7:p:46-61

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