Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry

Tanakorn Rachapila and Dr. Sittha Jansirisak
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Dr. Sittha Jansirisak: Assistant professor, Faculty of engineering,Ubon Ratchathani University, Thailand

International Journal of Business and Social Research, 2013, vol. 3, issue 3, 174-184

Abstract: The competition in Thailand sweet corn industry relatively high: Bargaining power of suppliers: supplier concentration, availability of substitute input, importance of suppliers’ input to buyer and importance of industry to supplier; Intensity of Rivalry of rivalry among existing competitors: number of competitors, augmented capacity in large increments, value of fixed costs and exit barriers; Threat of entrants or potential competitors: economical scale; Determinant of buyer power: product differentiation, switching costs to use other products, switching costs to use other products and buyers’ use of multiple sources, threat of substitute products or services relatively low.

Keywords: Environment analysis; Competitive Forces; Competitiveness Porter’s Five Forces; Sweet Corn; Agribusiness (search for similar items in EconPapers)
Date: 2013
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Journal Article: Using Porter’s Five Forces Model for Analysing the Competitive Environment of Thailand’s Sweet Corn Industry (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:mir:mirbus:v:3:y:2013:i:3:p:174-184

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