Electoral Mobilization for European Parliament Elections – a Portuguese Quasi-Experimental Plan for the 2004/2009 Elections

Jorge De Sá
Additional contact information
Jorge De Sá: Political and Social Sciences Superior Institute (Instituto Superior de Ciências Sociais e Políticas), Lisbon University, Portugal

International Journal of Business and Social Research, 2014, vol. 4, issue 2, 81-99

Abstract: The European Parliament (EP) elections have registered high rates of abstention and Portugal is no different from all the other EU countries.From a relational marketing paradigm, we have tried to define the concept of local proximity-based political communication, the grounds for a research program based on a quasi-experimental plan aimed at verifying a set of assumptions on the effects of local proximity-based political communication on the mobilization of Portuguese voters for the EP elections of 2004 and 2009. The results are clear: the proximity-based political communication generated significant electoral mobilization in those two elections.

Keywords: Relational Political Marketing; Proximity-based Political Communication (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://thejournalofbusiness.org/index.php/site/article/view/380/344 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mir:mirbus:v:4:y:2014:i:2:p:81-99

Access Statistics for this article

More articles in International Journal of Business and Social Research from MIR Center for Socio-Economic Research Contact information at EDIRC.
Bibliographic data for series maintained by M Kabir ().