Evaluation of the Impact upon Consumer Attitudes of the Format and the Assortment in Retail Internationalisation Process

Elze Rudiene, Irena Macerinskiene and Jogaila Macerinskas

Montenegrin Journal of Economics, 2016, vol. 12, issue 4, 7-18

Abstract: Previous experience has proved that the range of goods of any newly opened shopping centre is an important element of the retail internationalisation. An assortment of a trade object is an indication of satisfaction of consumers with the trading centre. Rarely retail companies directly inquire the opinion of the consumers before entering the market; they tend to prefer relying upon their international experience, or the results of an analysis of the trade market of the country or the region.

Date: 2016
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