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Evaluation Model for the Components of Organizational Identity

Egle Kazlauskiene, Vilma Tamuliene and Ilona Skackauskiene

Montenegrin Journal of Economics, 2017, vol. 13, issue 3, 119-133

Abstract: Organizational identity is mentioned in different contexts, linked to organizational behavior and culture, company mission, image and communication and as a result, there emerge some problems in terms of definition of its concept and boundaries. Purpose of the article is highlighting of the research fields in organizational identity and creation of a model and methodological base for the conduct of the component empirical research in organizational identity.

Date: 2017
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