Evaluation Model for the Components of Organizational Identity
Egle Kazlauskiene,
Vilma Tamuliene and
Ilona Skackauskiene
Montenegrin Journal of Economics, 2017, vol. 13, issue 3, 119-133
Abstract:
Organizational identity is mentioned in different contexts, linked to organizational behavior and culture, company mission, image and communication and as a result, there emerge some problems in terms of definition of its concept and boundaries. Purpose of the article is highlighting of the research fields in organizational identity and creation of a model and methodological base for the conduct of the component empirical research in organizational identity.
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:mje:mjejnl:v:13:y:2017:i:3:p:119-133
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