Algorithm of Forming the Category Management in the Diy Market Segment Functioning and Reserves for Their Sustainable Development

Yevgeny Romat and Yuliia Biliavska

Montenegrin Journal of Economics, 2018, vol. 14, issue 3, 129-142

Abstract: The aim of the paper is to formulate a scientifically grounded and expedient for use in practice algorithm of the formation of category management in the DIY segment. The subject of research is not only this technology but also its commercial exploitation. The basic hypothesis is that category management which is understood as the formation and implementation of the technology management of the product range by using information and innovation support, strategy generation and methodical use of management tools for making the key competence and ensuring long-term competitiveness of the enterprise. Category management is developing fast in Ukraine and provides a balanced work of the company in any segment of the market that is connected with the retailer.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mje:mjejnl:v:14:y:2018:i:3:p:129-142

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