Employees Management: Evidence from Gamification Techniques

Saima Hussain, Sara Qazi, Rizwan Raheem Ahmed, Dalia Streimikiene and Jolita Vveinhardt

Montenegrin Journal of Economics, 2018, vol. 14, issue 4, 97-107

Abstract: The purpose of this paper is to find out the effect of Gamification on employee motivation, employee engagement, employee retention, employee loyalty and organizational commitment. We want to know this in order to check the viability of Gamification strategy for business development in Pakistan. Participants were 142 University students, who were working as well, we divided them into two groups, control group and Gamified group, we gave both groups pretest and post-test questionnaire. ANOVA and t-test were applied to pre-test and post-test data to analyze group difference and multivariate GLM model was applied to analyze the influence of gender and gamification preferences on employee related variables. The Gamification strategy used in the Gamified group was expected to influence the participants and increase their motivation, engagement, retention, loyalty and organizational commitment.

Date: 2018
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