An Integrated Role Of Information In The Marketing Logistics Of The Transportation Systems

Mimo Daskovic

Montenegrin Journal of Economics, 2006, vol. 2, issue 3, 201-212

Abstract: Marketing logistics concept is being used in all situations of goods, information and resources flow from the place of derivation to the consumptive destination. Importance of marketing logistics is seen through the fact that physical distribution expences make as many as 40% of the overall costs. This justifies its importance in making competitive advantage. Marketing logistics tends towards complex embracement of, that is, harmonization and integration of all logistic function. Informational flows have key position in marketing transportation systems integration.. The goal of this paper is to show logistic information as a chain of competence of an integrated marketing logistics of transportation systems, with a view to practical application in the Port of Bar., logistics chain, transportation system, competitive adentage

Date: 2006
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