Perceptions And Consumer Behaviour

Milorad Jovovic and Bojana Femic

Montenegrin Journal of Economics, 2006, vol. 2, issue 4, 157-164

Abstract: Marketers' success in influencing purchase behaviour depends in large part on how well they understand consumer behaviour. They need to understand how consumers gather information regarding various alternatives and use this information to select among competing brands. Knowledge of how consumers acquire and use information from external sources is important to marketers in formulating communication strategies. The main point of this paper is to show results of the survey regarding consumer purchase behaviour when they buy commodities that they use almost every day and that have a low value. As a model we used 1100 examinees from nine montenegrin towns, from all three regions. At the same time, the aim was to show positioning of montenegrin products and consumers' attitude toward them.

Date: 2006
References: Add references at CitEc
Citations:

Downloads: (external link)
http://repec.mnje.com/mje/2006/v02-n04/mje_2006_v02-n04-a15.pdf (application/pdf)
http://repec.mnje.com/mje/2006/v02-n04/mje_2006_v02-n04-a15.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mje:mjejnl:v:2:y:2006:i:4:p:157-164

Access Statistics for this article

Montenegrin Journal of Economics is currently edited by Veselin Draskovic

More articles in Montenegrin Journal of Economics from Economic Laboratory for Transition Research (ELIT)
Bibliographic data for series maintained by Nikola Draskovic Jelcic ().