Business Intelligence Model For Customers Analysis For A Sales Company

Ljiljana Kascelan and Biljana Rajkovic

Montenegrin Journal of Economics, 2008, vol. 4, issue 7, 17-27

Abstract: This paper defines a theoretical framework for developing business intelligence support systems for customers analysis for a sales company. It will contribute significantly to the quality of analysis of certain segments of the market and to efforts to make best decisions in this area. This paper represents a theoretical basis for a practical implementation of all system components. A concrete company example shows that the suggested business intelligence model is producing expected results.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:mje:mjejnl:v:4:y:2008:i:7:p:17-27

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