Brending As The Tool For Realization Of Marketing Strategies

Vladimir Ponomarenko, Ludmila Dorokhova and Oleksandr Dorokhov

Montenegrin Journal of Economics, 2010, vol. 6, issue 12, 113-120

Abstract: The role and place of branding in the sale of drugs and medical supplies has been examined. The classification of pharmaceutical brands is given. The basic ways and instruments for the development of brands and their elements on the pharmaceutical market has been described. The main approaches to manage the development and promotion of drug's products brands are analized. The main tasks and perspectives of branding on the sale of drugs in retail pharmacies are presented.

Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://repec.mnje.com/mje/2010/v06-n12/mje_2010_v06-n12-a17.pdf (application/pdf)
http://repec.mnje.com/mje/2010/v06-n12/mje_2010_v06-n12-a17.html (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mje:mjejnl:v:6:y:2010:i:12:p:113-120

Access Statistics for this article

Montenegrin Journal of Economics is currently edited by Veselin Draskovic

More articles in Montenegrin Journal of Economics from Economic Laboratory for Transition Research (ELIT)
Bibliographic data for series maintained by Nikola Draskovic Jelcic ().