Reality of Applying Marketing Mix of Vietnamese Mobile Telecommunication Service Enterprises

Nguyen Thi Nhung, Vu Hong Nhung, Hoang Hai Ninh, Hoang Kim Ung, Nguyen Linh Phuong and Khuat Quang Thanh

Business and Economic Research, 2020, vol. 10, issue 2, 197-212

Abstract: The group of authors researched the application of Marketing – mix strategy of Vietnam mobile telecommunications enterprises through surveying 300 customers who are using telecommunications services of Viettel, VNPT, and Mobi Fone. After that, the group offered different solutions to improve the marketing-mix efficiency of Vietnam'mobile telecommunications enterprises in the contexr of extensive and complex integration.

Keywords: Marketing-mix; Vietnamese mobile telecommunications enterprise (search for similar items in EconPapers)
Date: 2020
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