The Impact of Artificial Intelligence on eCommerce in the UAE from the Customer Perspective

Dr. Adnan Jawabri, Atheer Mohamed and Dr. Waheed Rehman

Business and Economic Research, 2025, vol. 15, issue 1, 60-78

Abstract: The transformative impact of Artificial Intelligence (AI) on the burgeoning e-commerce sector in the United Arab Emirates (UAE). Focusing on consumer perspectives, the study examines the synergistic relationship between AI integration and the evolving e-commerce practices within the UAE. It highlights how the incorporation of AI redefines business operations and consumer interactions on e-commerce platforms, showcasing the UAE's leading position in innovation and technological advancement. Utilizing rigorous primary research methods, including surveys and interviews, alongside comprehensive secondary research, the findings reveal significant trends such as the predominance of younger demographics, a preference for personalized experiences, and growing concerns regarding data security and privacy. The results indicate a strong consumer inclination towards AI-driven features; however, respondents also underscore the necessity for enhanced data protection regulations and increased customization. This study underscores the importance of a balanced approach to AI implementation, emphasizing the critical role of customer trust and innovation in supporting the UAE's rapid e-commerce growth.

Date: 2025
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