Raising SDG 13 Awareness through Cross-Border Sustainability Pitching Video Competition Insights from Malaysia and Indonesia Accounting Students

Corina Joseph, Nur Izyan Ismail, Siti Aimi Mohamad Yasin, Gibson Gary Leman Keska and An Nurrahmawati

Business and Economic Research, 2025, vol. 15, issue 3, 68-92

Abstract: Universities play a strategic role in supporting climate action under Sustainable Development Goal (SDG) No. 13, through innovative, student-centered learning approaches. This study examines the effectiveness of a pitching video competition jointly organized by University A (Malaysia) and Universitas B (Indonesia) in raising climate change awareness among undergraduate accounting students. A total of 78 students completed a structured questionnaire following the competition, which was held from October to December 2024. Results indicate that 90% of participants found the activity effective in enhancing their knowledge of climate action, advocating that creative, non-formal learning tools can meaningfully engage students in sustainability topics. The findings present practical implications for curriculum policymakers and international program coordinators that non-formal competitions can be integrated into accounting education to foster climate action literacy, teamwork, and cross-cultural collaboration. Such initiatives provide scalable and low-cost strategies for embedding sustainability in higher education and for preparing students to address climate action considerations in their future professional roles.

Date: 2025
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