The Effects of Environmental Munificence and Market Orientation Dimensions on Performance of Small Business Firms in Botswana

Olumide Olasimbo Jaiyeoba ()

Business and Economic Research, 2013, vol. 3, issue 2, 246-254

Abstract: The significance and importance of the relationship between market orientation and environmental munificence is clearly embedded in the extant literature. There is however the acute paucity or conceptual ambiguity of such investigation in developing economies.Thus,this study aims to investigate the effects of environmental munificence and market orientation dimensions on performance of small business firms in Botswana. While there is a rich body of research on market orientation’s effect on business performance, much little attention has been given to the combined effects of environmental munificence and market orientation on small businesses in developing economies. To provide insights into the above inconsistencies, this study hope to generate empirical results on the combined effects of market orientation and environmental munificence on small business performance in Botswana

Keywords: Environmental Munificence; Market Orientation; Small Business Firms; Botswana. (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.macrothink.org/journal/index.php/ber/article/view/4687/3834 (application/pdf)
http://www.macrothink.org/journal/index.php/ber/article/view/4687 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mth:ber888:v:3:y:2013:i:2:p:246-254

Access Statistics for this article

Business and Economic Research is currently edited by Daisy Young

More articles in Business and Economic Research from Macrothink Institute
Bibliographic data for series maintained by Technical Support Office ( this e-mail address is bad, please contact ).