The Influence of Online Media and Social Media on Mass Communication with Communication Technology as Intervening Variables

Hafizah ()

Business and Economic Research, 2018, vol. 8, issue 1, 51-67

Abstract: This study aims to determine the Influence of Online Media and Social Media in North Sumatra to Mass Communication with Communication Technology as Intervening Variable. This type of research is descriptive quantitative. The independent variables are Online Media and Social Media. The intervening variable is Communication Technology and the dependent variable is Mass Communication. The population of this study is 203 users of Media Online and Social Media in North Sumatra. The sample of research is 203 users through purposive random sampling. Online Media and Social Media variables have a significant effect on Mass Communication in North Sumatra and Communication Technology serves as a mediation of the relationship between Media Online and Social Media to Mass Communication at 5% variable alpha level.

Keywords: Online Media; Social Media; Communication Technology; and Mass Communication (search for similar items in EconPapers)
Date: 2018
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