Research on the Application of E-commerce to Small and Medium Enterprises (SMEs): the Case of India

Nguyen Xuan Trung, Binh Dang, Dang Thi Thuy and Dong Thi Thuy Linh

Business and Economic Research, 2019, vol. 9, issue 3, 102-113

Abstract: SMEs account for a large propotion and play an important role in the development of each country in the world, including India. The globalization will bring many advantages for enterprises however SMEs will face fierce competition at the local, national and international level. In order to maintain and promote the important role of SMEs in the context of increased competition, SMEs have to change and adopt new technologies. E-commerce and digital technologies are bringing opportunities to help SMEs improve their competitiveness, narrow the gap with big enterprises thanks to their fairness and flexibility of the digital business environment. According to UNIDO (2017), India is one of the countries successfully applying e-commerce to SMEs. Contributing to this success is the important role of the Indian government. Therefore, this paper focuses on researching the application of e-commerce to SMEs in terms of the role of government in promoting and creating ecosystem for SMEs and e-commerce development.

Keywords: E-commerce; SMEs; Application; India; Benefit (search for similar items in EconPapers)
Date: 2019
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