The Effects of Innovation in Product on Hedonic Perceived Value and Consumer Purchase Behavior

Ehsan Batyar and Hasan Esmailpour

Business and Management Horizons, 2017, vol. 5, issue 2, 1-12

Abstract: Nowadays to succeed in markets, understanding the consuming values of customers and their effects on consumer purchase behavior is a crucial matter. Due to the fact that consuming value is changing in nowadays markets and several segments of customer in terms of different consuming values, marketers should be sensitive toward different consuming needs and selecting product behavior in different segments. The present study investigate the effects of new collection product on hedonic value and consumer purchase behavior. A survey was administrated at Tehran, where 288 valid questionnaire collected. The findings of the study reveal that increasing in innovation of product have a positive effect on hedonic value. It also indicate that increasing in innovation of products cause increase the satisfaction of consumer and possible of repurchase.

Keywords: Hedonic Values; Consumer Purchase Behavior; Innovation in Product (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.macrothink.org/journal/index.php/bmh/article/view/11695/9367 (application/pdf)
http://www.macrothink.org/journal/index.php/bmh/article/view/11695 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mth:bmh888:v:5:y:2017:i:2:p:1-12

Access Statistics for this article

Business and Management Horizons is currently edited by Cathy Green

More articles in Business and Management Horizons from Macrothink Institute
Bibliographic data for series maintained by Technical Support Office ( this e-mail address is bad, please contact ).