A Case Study About Accelerating Expansion of Restaurants Industry in Saudi Arabia
Maroua M. Bouznif,
Jawahir AlMudbel,
Shadden Almarshed and
Ibtissem Mohamed Ben Ajmi
Business Management and Strategy, 2018, vol. 9, issue 1, 173-195
Abstract:
Restaurants have recently witnessed a fast growth in Saudi Arabia. Though this growth considers being relatively recent, it is widely observed by everyone. This case study illustrates the progress of restaurants in Saudi Arabia, factors influencing restaurants expansion, some strategic and tactical issues in managing restaurants, restaurants classification. Besides, it describes the key players’ restaurants, presents some new trends and challenges attached to their growth and finally where the restaurants are heading to.
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:mth:bmsmti:v:9:y:2018:i:1:p:173-195
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