Playing Global Monopoly in Cement: The Globalization of CEMEX

Mark William Cawman and Patricia Fine-Skalnik

Case Studies in Business and Management, 2021, vol. 8, issue 1, 10

Abstract: This research article is intended for use as a classroom case study with questions for discussion in International Business. This research analyzes CEMEX and their strategy for globalization. CEMEX is a Mexico founded building materials company that operates in more than fifty countries and maintains trade relationships in over one-hundred nations. In addition to CEMEX creating an international business, CEMEX embraces core values including ethics, integrity, and environmental sustainability. The literature review in this study, documents how CEMEX overcame cultural and political implications, and significant risk to become a significant multinational corporation. The topical focus and purpose of this research is to explore CEMEX critically as a specimen company representing cross-cultural and international business growth. The analysis includes the utilization of the Hofstede Cultural Dimensions framework and the PESTLEEG analysis.

Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.macrothink.org/journal/index.php/csbm/article/download/18296/14169 (application/pdf)
https://www.macrothink.org/journal/index.php/csbm/article/view/18296 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mth:csbmjl:v:8:y:2021:i:1:p:10

Access Statistics for this article

More articles in Case Studies in Business and Management from Macrothink Institute
Bibliographic data for series maintained by Macrothink Institute ().