International Journal of Industrial Marketing

2019 - 2021

Current editor(s): Carl Smith

From Macrothink Institute
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Volume 6, issue 1, 2021

How Consumers Justify Their Unethical Behavior: The Role of Moral Recognition Strategies (Moral Rationalization, and Decoupling), Complemented by Culture, on the Purchase of Counterfeits in Pakistan pp. 1-42

Usman Tanveer and Danish Siddiqui

The Impact of COVID-19 on Human Resource Management Practices and Future Marketing pp. 43-55

Stavros Kalogiannidis

Evaluation on Role of Electronic Word of Mouth (EWOM) Ads in Customers' Emotions and Choices in E-Shops pp. 56-80

Alireza Miremadi, Javad Kenarroudi and Omidreza Ghanadiof

Volume 4, issue 1, 2019

Perceptions and Plans of Canadian Food and Beverage Businesses Regarding Cannabis as a Food Ingredient pp. 1-23

Sylvain Charlebois, Brian Sterling and Paul Medeiros