The Impact of COVID-19 on Human Resource Management Practices and Future Marketing

Stavros Kalogiannidis ()

International Journal of Industrial Marketing, 2021, vol. 6, issue 1, 43-55

Abstract: The increased prevalence of COVID-19 has had severe implications on the well-being of most organization and professionals most especially in the field of human resource management and marketing. This study focused on establishing the impact of COVID-19 on different human resource practices and future marketing. It was established that the dynamics of work have greatly changed from the traditional way of working from the organization’s premises to working remotely at home. Consequently, marketing has also shifted to different online platforms since physical contact with customers is currently prohibited to maintain social distancing one way of preventing coronavirus. These changes have been associated with different negative implications and some positives as some professionals find it more flexible and convenient to work remotely. To cope with the current changing times, an organization must adjust and adapt to the new emerging technologies of working remotely and consequently implement strategic policies and procedures towards maintaining a steady flow.

Keywords: Human Resource Management; Covid-19; Marketing; SARS-CoV-2 (search for similar items in EconPapers)
Date: 2021
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