The Startup Dilemma of International Market Expansion

Jehiel Zif

Journal of Entrepreneurship and Business Innovation, 2025, vol. 12, issue 1, 1

Abstract: This paper explores the multifaceted challenges startup firms face when expanding into international markets. While existing literature has extensively examined the internationalization of entrepreneurial firms, a gap remains in understanding the specific considerations that shape startups' market expansion strategies. This study delves into the intricate interplay of marketing, managerial decision-making, and investment dynamics that tech startups must navigate. By building upon existing research, it incorporates contemporary developments in investment trends and market expansion concepts. The paper presents a comprehensive framework that integrates management objectives with internal capabilities and external market conditions across the domains of marketing, management, and investment.

Date: 2025
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