You Are Not My Customer

Keith Burgess-Jackson

Journal of Educational Issues, 2020, vol. 6, issue 2, 181189

Abstract: I argue that it is degrading (and therefore insulting) for university administrators to refer to students as “customers†or “consumers†and to refer to instructors as “vendors†or “service-providers.†There is nothing inherently wrong with economic analysis, much less with economics as an academic discipline; nor is there anything objectionable per se about commerce or the commercialization of (mere) things; but economic terminology must not be allowed to encroach on institutions, practices, or relationships (such as the teacher-student relationship) that have special meaning and value.

Date: 2020
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