A Study on the Evolution of Public Sentiment and Emotional Communication Mechanisms in Women's Issues on microblog: Case Study of "Quan XiXi's Dialogue with Chizuko Ueno"

D. Ling Jiang and M. BihongGao

Journal of Social Science Studies, 2024, vol. 11, issue 2, 87

Abstract: The research utilizes Sina microblog as its platform, analyzing textual data associated with trending topics featuring "Peking University Dormitory and Ueno Chat", to explore patterns of sentiment evolution and emotional expression. Findings reveal that public sentiment follows a four-phase trajectory- inception, peak, fluctuation, and decline. Negative sentiments dominate among users discussing the topic. This analysis elucidates microblog's role in disseminating women's issues, identifies key characteristics and challenges of such discussions on the platform, delineates major disagreements and focal points in user discourse, and endeavors to uncover underlying societal symptoms. The insights contribute valuable data to studies on the forms and impacts of women's issue dissemination on microblog.

Date: 2024
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