La stampa locale in Italia: un'indagine empirica

Alessandro Vaglio

L'industria, 2006, issue 4, 687-716

Abstract: This paper addresses three basic issues in the economics of the newspaper industry. The first issue is the meaning of the distinction between local and non-local newspapers. The notion of revealed local competitiveness is defined and a method for empirically assessing it is applied to Italian departments in 1999 and 2003. The second issue regards the determinants of the size of the local press in a given area (under the definition of local competitiveness mentioned above). Since the choice on the part of a publisher to issue a local newspaper, rather than a non-local one, is after all a choice of specialization, it is reasonable to expect market size to be the main factor influencing the relative weight of local press in a given area. The paper builds on this basic intuition and qualifies it by considering: a) different measures of market size; b) factors possibly reinforcing or compensating for the influence of market size; c) deeper determinants of market size itself (demographic and education-related variables). The empirical discussion is based on the above mentioned sample of Italian departments. Finally, the paper provides a description of the Italian newspaper system from the local vs. non-local perspective which partly reinterprets the usual distinction between local and national newspapers, according to the revealed local competitiveness approach.

Keywords: Local Press; Italy's Economic Geography; Economics of Newspaper Industry. (search for similar items in EconPapers)
Date: 2006
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1430/23485 (application/pdf)
https://www.rivisteweb.it/doi/10.1430/23485 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:j0hje1:doi:10.1430/23485:y:2006:i:4:p:687-716

Access Statistics for this article

L'industria is currently edited by Patrizio Bianchi

More articles in L'industria from Società editrice il Mulino
Bibliographic data for series maintained by ().