Characteristics, Evolution and Perspectives of the Pasta Industry

Piera Magnatti

L'industria, 2007, issue 1, 23-38

Abstract: The Italian pasta industry is, at present, the world largest producer. Since the end of the second world war this industry has experienced a massive restructuring process. Domestic demand, being in a maturity phase, has been characterised by a slow growth rate while the exports have considerably increased; at the same time, there has been a sharp modification of the supply and a large number of small, local producers has progressively exited the market. This restructuring process has led to the rise in concentration: the pasta industry appears, at the moment, as the most concentrated within the agro-food sector. The major fields to invest for the development of the sector include: internationalisation, especially oriented to emerging markets; product innovation, in order to respond to the increasing health and wellness needs; process innovation, to reduce production and logistic costs; quality and food safety, factors of increasing importance for evolving consumers; communication on the distinctive elements of the Italian pasta, including the reaction against episodes of "Italian sounding"; the firms' growth, prerequisite to efficiently operate in such fields; the Italian retail sector, essential tool to bring more and more the Italian products on foreign shelves.

Keywords: Industry Structure; Firm Strategy; Competitiveness; Pasta Industry (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1430/24253 (application/pdf)
https://www.rivisteweb.it/doi/10.1430/24253 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:j0hje1:doi:10.1430/24253:y:2007:i:1:p:23-38

Access Statistics for this article

L'industria is currently edited by Patrizio Bianchi

More articles in L'industria from Società editrice il Mulino
Bibliographic data for series maintained by ().